What is said and how people respond.
Titles, captions, descriptions and comments on YouTube, Instagram, Facebook and Threads: what copy promises and how the audience feels.
The copy that comes with it also feels.
Titles, descriptions, captions and comments. We measure whether copy reinforces the image, whether it carries emotion and whether it asks anything of the audience.
Description and caption
How well your description or caption works, in a single figure.
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TitleTopics and sentiment
Whether the title is clear, carries emotion and supports the image.
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How your audience felt
Comments and replies classified as positive, neutral and negative.
Engagement potential.
For Instagram, Facebook and Threads: our own index that anticipates whether a piece will trigger a reaction, before or after posting. It also works on text-only posts.
IEP
One piece, four versions.
We take one piece and tell you what to adjust to publish it elsewhere, because each platform rewards something different.
From data to emotion.
Send your next thumbnail, post or Reel. In 48 hours you know how your audience feels and what to change first.