MVV: what the eye sees first.
The Visual Visibility Model measures how well an image wins attention, grounded in published academic research.
What informs and what attracts.
MVV evaluates the image along two paths: how much information it conveys and how appealing it is. Both combine into a single figure.
A 0–100 score, comparable within your account.
One number
The higher it is, the better positioned the image is to win attention.
Your percentile
Each new piece is compared with your history: you see which percentile it lands in.
Format-aware reading
A review, a reaction or a ranking are each read in their own context.
A published model, not an opinion
MVV is grounded in academic research on the relationship between a thumbnail and a video's views (Koh & Cui, 2022). The 0–100 scale and how it's read are Sensia's own. It was formerly called the ELM Score.
Want to see this applied to your piece?
The single analysis is free and arrives in 48 hours.
From data to emotion.
Send your next thumbnail, post or Reel. In 48 hours you know how your audience feels and what to change first.