Sensia Visual / Editorial reading · when it applies
Creative Distance Index.
How original the idea behind the piece is and how quickly it's understood.
Two questions
How far the idea goes.
IDC evaluates the piece's creative device (the metaphor, the wink, the reference), not its technical attributes. It's an editorial reading that complements the other scores.
Question 1OriginalityHow far from the obvious does it go?
Question 2SimplicityHow quickly is it understood?
Not in every report
Only when the piece uses an identifiable creative device: a visual joke, a reference, a twist.
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