Metrics feel too.
Sensia was born from a simple question: why does one piece get the click and another doesn't? Instead of answering with opinions, we answer with published models and metrics you can measure and repeat.
From Thumbiq to Sensia.
We started analyzing YouTube thumbnails under the name Thumbiq. It soon became clear that the same question applied to a post, a Reel and a caption: how the audience feels and what makes it react.
Sensia brings everything under one brand: Thumbiq is now Sensia Visual, joined by Social, Data and Lab for Instagram, Facebook and Threads.
Three rules we don't negotiate.
Your account against your account
Every score is compared against your own history, never against others. What matters is whether this piece beats the last one.
Every number with its reason
Every judgment score comes with a written rationale. A number without a reason can't be audited, so we don't deliver it.
Honesty in the method
We say what is exact, what is an estimate and what is still a hypothesis. Even when the data isn't what you hoped for.
From data to emotion.
Sensia analyzes content to reveal what your audience really feels.
Beyond the numbers
A score without a reading is useless. Every figure comes with what it means and what to do.
Focused on people
Behind every metric is someone who felt something. We measure to understand that person.
Decisions that make sense
The goal isn't the report: it's that your next piece beats the last one.
Let's talk about your account.
Book a call or try the free analysis with your next piece.