Sensia Visual / Own index
Clickability Index.
Our own index that explains why an image does, or doesn't, create the urge to click.
Our own index
Why someone clicks.
While MVV starts from a published model, Clickability is an index developed by Sensia: it captures the urge to click. It doesn't replace MVV; it complements it.
Example71/100Improve · High
01
EmotionWhat the image makes you feel before reading anything.
02
CuriosityWhether it leaves a question only the content answers.
03
SurpriseSomething that stops the scroll.
04
TextWhether on-image copy helps or gets in the way.
05
RecognitionWhat your audience identifies instantly.
06
CoherenceWhether image and title tell the same story.
01
Every dimension with its reason
Every score comes with a written rationale, so you know why it got that value.
02
Adapts to the format
Product, opinion or place are each evaluated with the right criteria.
03
Image, title and description
We also check whether all three push in the same direction.
Want to see this applied to your piece?
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Sensia / Intelligence with emotion
From data to emotion.
Send your next thumbnail, post or Reel. In 48 hours you know how your audience feels and what to change first.