How it's measured.
The approach behind every number: published research, our own indices and one simple rule, no score without its reason.
Published research. Our own judgment.
Sensia starts from academic research on how image attributes relate to views, and adds indices developed and tested on real cases.
Published models
The foundation is peer-reviewed research, not gut feel or passing trends.
Our own indices
Clickability, IEP, Score D and IDC: developed by Sensia to measure what research doesn't yet cover.
Calibration
The reading adapts to your format, your audience and your history.
Every number with its reason.
We don't deliver black boxes. Every report explains where each score comes from and how solid it is.
One scale per account.
Our scores are read against your own history. That's why we don't compare your account with others: we compare your next piece with the last one.
From data to emotion.
Send your next thumbnail, post or Reel. In 48 hours you know how your audience feels and what to change first.